ADDTIONAL RESOURCES

I just finished reading this book about four weeks ago. All I have to say is “Awesome book!” The Internet is changing so fast these days it is so difficult to keep up, especially if you are a smaller business and wondering how you can use the Web to your advantage.

Citizen Marketers totally sums up and explains why there is so much buzz about blogs what online social networking is all about. Jackie Huba and Ben McConnell do an excellent job of showing how the new Internet paradigm is leveling the marketing playing field between consumers, small business and large business.

I read about 3-4 books a month and I would say that this is hands down one of the most informative and inspiring I have read over the past four months. The authors did a great job of simplifying the technical jargon and included some amazing stories how powerful one person or a small group of people can become using the Internet. If you need a taste, you can check out their blog here - http://www.churchofthecustomer.com/

AS A MATTER OF FACT

Survey Results!

I want to thank everyone for participating in the 2006 Year End Survey. Your feedback is appreciated more that you may realize.  I wanted to take the opportunity to share the conglomerate feedback. If you haven’t taken the survey go here , I have extended its promotion expire date until the end of March so that others have an opportunity to get another $5 off. The extra Executive Scissor Set incentive has now been removed being that the winners have already been chosen. I will also be adding a new promotion on the next email newsletter, so keep your eyes peeled for it.

Here are the results…

 

Question	Percentage
1. Overall, How would you rate the new ERRSS website using the following scale?
Excellent	29%
Good	62%
Acceptable	10%
Only Fair	0%
Poor	0%
2. Are there any features you think our website is missing, especially when considering the usability of the "Your Account" page?
Yes	8%
No	93%
Did Not Answer	1%
3. Are you aware that EBSCO will match any publisher's offer price even if their price is lower than what we have posted on our website?
Yes	61%
No	40%
Did Not Answer	1%
4. Have you found renewing your magazines online with ERRSS easier or harder with the new website?
Much easier	14%
Somewhat easier	26%
Somewhat harder	6%
Much harder	0%
I haven't had the opportunity to try it yet	56%
5. Were you able to figure out how to make changes to your billing and delivery address(es) using the new ERRSS website?
Yes, I didn't have any problems making billing and address changes	11%
No, I need(ed) help making billing and address changes	7%
I haven't needed to add or change any of that information yet	82%
Did Not Answer	1%
6. Were you able to figure out how to change your account password on the new ERRSS website?
Yes, I didn't have any problems changing my account password	16%
No, I need(ed) help changing my account password	6%
I haven't needed to change it yet	77%
Did Not Answer	2%
7. Do you know how to retrieve your password on the website without using the link in the newsletter?
Yes, I can retrieve my password without using the newsletter link	21%
No, I need the newsletter link to retrieve my password	17%
No, I cannot retrieve my password - please show me	7%
I have it on file at the office	18%
Don't know, Not Applicable	38%
Did Not Answer	1%
8. If you were able to access certain non-magazine subscriptions through EBSCO and get a better price as well as the convenience of consolidating more of your subscriptions, which of the following subscription services would be most attractive to you?
Netflix	31%
Sirius Satellite Radio	15%
XM Satellite Radio	13%
DirectTV Satellite TV	18%
Dish Network Satellite TV	10%
Online Investment Newsletters	17%
Other Online subscriptions	10%
Did Not Answer	31%
9. Many people use search engines like Google, Yahoo!, MSN, and AOL to find things they are looking for on the Internet. If you were looking for a magazine subscription service, what word(s) would you type in a search box (without using the word EBSCO)?
See Keyword List Sheet for answers	94%
Did Not Answer	7%
10. Thinking now about ERRSS' bi-weekly newsletter, how would you rate it overall using the following scale?
Excellent, I enjoy it keep up the good work!	10%
Very Good, I enjoy it from time to time	52%
Acceptable, I would like different/better information	20%
Only Fair, it's somewhat annoying	5%
Pointless, I'd rather not receive it	8%
Did Not Answer	6%
11. How often would you prefer to receive the ERRSS newsletter?
Receiving two ERRSS newsletters a month is fine for me	42%
I would rather receive one ERRSS newsletter a month	48%
I haven't received any newsletters yet	10%
Did Not Answer	1%
12. Would you like to receive subscription renewal notifications via email?
Yes	85%
No	16%
Did Not Answer	1%
13. We are considering adding various new features to the ERRSS newsletter in 2007. Please indicate which of the following features or content additions you would like to see added to the ERRSS newsletter. (Click on all that apply)
Marketing ideas related to your business	19%
Ideas and tips to help your business' website	14%
Business and Marketing book reviews	18%
Internet Scam/Phishing Alerts	28%
I like it fine the way it is...	36%
Did Not Answer	1%
14. How would you rate our response time via email when sending a question about your account either through the website or replying through newsletter?
Excellent	21%
Very Good	35%
Acceptable	31%
Only Fair	0%
Poor	2%
Did Not Answer	13%
15. When it comes to receiving a response from ERRSS via email, what do you feel is the most reasonable time-frame to expect a reply to your request for attention?
Fifteen minutes	5%
Within one hour	10%
Within six hours	17%
Within 24 hours	61%
Within 72 hours	6%
Did Not Answer	2%

Again, thank you for your feedback!

I hope you have an excellent week!

Sincerely,
Shawn R Pearson
Web Marketing Manager
EBSCO Reception Room Subscription Services
http://www.ebscomags.com