If you’ve ever read the books Purple Cow and Free Prize Inside by Seth Godin you’d get a couple great marketing ideas that can get your business some incredible attention.
He lists one that I thought was just ingenious. A local lawn mowing crew had brightly colored Frisbees custom printed with their logo and business info enticing people to use their services. As they drove by a lawn that they didn’t currently service they would throw a Frisbee in the yard.
I really like this because they are giving you something fun instead of sending you another piece of pointless junk mail. Even if you don’t use them to mow your lawn, you still have a new toy for your dog or kids. It’s a win-win situation.
While looking over my daily blogs, I found this idea for personal trainer’s business card.
http://streetlessons.com/446-the-ultimate-business-card-series.html
How great is that!
August 20th, 2007 at 10:06 am
Great Post! I am a huge Seth Godin fan and visit his (and your) Blog everyday. I love the Frisbee idea. For another interesting marketing campaign idea you need to stop by my Giant Lego Man Squidoo lens. A Giant Lego Man washes ashore at a beach resort in Holland. Was this a random occurrence, or a brilliant viral marketing campaign? My Squidoo lens is dedicated to solving the mystery of Giant Lego Man as well as commenting on why I think this was be a really effective marketing campaign if done right.